L”Astemia Pentita owned by the Italian businesswoman Sandra Vezza (also the owner of famous POP-art brand Gufram), is located in Barolo, Italy, and covering the precious GrandCru Barolo sub-regions: Barolo Cannubi and Barolo Terlo. The winemakers are within the Top 5 winemakers of the world (according to Wine Enthusiast), Donato Lanati, and Mauro Daniele.
The precious GrandCru Barolo has no more than 2,000 bottles per year and they have even created the unique POP-art wine bottles targeting a niche market. The vinery has continuously won awards around the world and is highly rated by James Suckling, IWSC, Decanter, and Sakura.
The key to L”Astemia Pentita is efficient marketing and communication to the China consumers as well as Chinese clients.
We helped to make all marketing materials localized for China market, meanwhile monitoring brand communication in China. Together with the global team of L”Astemia Pentita, we participated in a few international wine events and trade fairs in China and Hong Kong. L”Astemia Pentita has achieved a good reputation in the wine industry in China. The business is expanding from south to north in mainland China meanwhile entering the Hong Kong wine market as well.