Who holds the rising buying power in China now? Z-gen, the 90s, young generations. Go shopping in China, what young consumers are craving to see, to shop, to own?
The most used and meaningful Chinese (Internet) slang words for you to think about your marketing in China.
The insights and suggestion based on the latest hot trends from the food industry in China. You will not miss it before your 2021s first business meeting.
Chinese marketing terms 101 for you to understand the opportunities and challenges for China business.
Understand digital marketing in China by going through the most important 3 stages about consumers’ desire with a case study.
WeChat marketing strategy means engaging with 1.16Bn monthly active users in China and these are the top 6 misunderstandings every marketer need to know.