To see, to shop, to own, young consumers go shopping in China
Who holds the rising buying power in China now? Z-gen, the 90s, young generations. Go shopping in China, what young consumers are craving to see, to shop, to own?
marketing strategy
Marketing in China: The most used Chinese slang in 2020
The most used and meaningful Chinese (Internet) slang words for you to think about your marketing in China.
12 hot trends in China – not only for food and beverage business
The insights and suggestion based on the latest hot trends from the food industry in China. You will not miss it before your 2021s first business meeting.
Chinese marketing terms 101: A dictionary for your China Business strategy
Chinese marketing terms 101 for you to understand the opportunities and challenges for China business.
How to plan a digital marketing campaign in China?
Understand digital marketing in China by going through the most important 3 stages about consumers’ desire with a case study.
What you know about the WeChat marketing strategy is all wrong!
WeChat marketing strategy means engaging with 1.16Bn monthly active users in China and these are the top 6 misunderstandings every marketer need to know.