Bistro, a fraction of the wine market in China
Catching a fraction of the wine market in China? Present the correct products with the correct values into the correct “niche” channel.
Insights
How is social commerce in China
Social commerce in China have different models and tools for brands to leverage. What are they and their unique features?
To see, to shop, to own, young consumers go shopping in China
Who holds the rising buying power in China now? Z-gen, the 90s, young generations. Go shopping in China, what young consumers are craving to see, to shop, to own?
If you are paying for Instagram marketing, you should know Xiaohongshu in China
Xiaohongshu is one of the many Chinese social media platforms. For many lifestyle businesses and brands, it is where they should start to explore the possibilities.
Business Directions hinted in Two Sessions 2021
What is under discussion during China’s Two Sessions 2021? We interpret the most important information for your next China business strategy.
Marketing in China: The most used Chinese slang in 2020
The most used and meaningful Chinese (Internet) slang words for you to think about your marketing in China.
WeChat is not a social media, originally?
“WeChat is a small and beautiful product. It will not become a slave of numbers.” said by Allen Zhang, Father of WeChat. His design concept for WeChat exactly shows us the path of how to craft our WeChat marketing strategy.
12 hot trends in China – not only for food and beverage business
The insights and suggestion based on the latest hot trends from the food industry in China. You will not miss it before your 2021s first business meeting.
Chinese marketing terms 101: A dictionary for your China Business strategy
Chinese marketing terms 101 for you to understand the opportunities and challenges for China business.
What you know about the WeChat marketing strategy is all wrong!
WeChat marketing strategy means engaging with 1.16Bn monthly active users in China and these are the top 6 misunderstandings every marketer need to know.